Incentive to buy?Lifetime guarantee from Ridley & Co.

Julian Schultz

 · 13.01.2026

Incentive to buy?: Lifetime guarantee from Ridley & Co.Photo: Ridley
Ridley and Eddy Merckx frames have had a lifetime guarantee since the beginning of the year.
The umbrella brand of Ridley and Eddy Merckx is introducing a lifetime and transferable warranty for frames and forks. According to the Belgian Cycling Factory (BCF), the new policy will come into effect on 1 January 2026, subject to registration and annual maintenance.

The new warranty provision replaces the previous system with a warranty period of two to five years. In addition to racing bikes and gravel bikes from Ridley and Eddy Merckx, framesets from Nukeproof (MTB) and Aeres (trekking) are also covered. The warranty applies to all bikes purchased since 1 January 2026 and registered with the relevant manufacturer within a 30-day period. Downhill models from Nukeproof are an exception. Here, the two-year warranty remains unchanged, according to BCF.



Registration and maintenance required

The umbrella brand based in Beringen/Belgium wants to expand its "commitment to long-lasting products" with this step. "We are investing in long-term trust instead of short-term commercial incentives," BCF Managing Director Jochim Aerts is quoted as saying in the press release. Other manufacturers such as Cannondale, Giant, Specialized and Trek also offer their customers a lifetime guarantee.

The term "lifetime" refers to the technical service life of the frame when used properly and serviced annually by a licensed dealer. Accordingly, BCF gives a maximum guarantee of ten years from the date of purchase.

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Julian Schultz is a qualified sports scientist and trained sports journalist and is responsible for testing complete bikes. From competition bikes to gravel bikes, he tests the latest models and keeps his eyes open for the latest trends. This includes the Tour de France, where the test editor has been on the lookout for technical details and stories from the paddock since 2022.

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