Matthias Borchers
· 18.04.2026
The Italian manufacturer is expanding its range beyond cycling and is presenting a collection aimed at people who want to bring the spirit of cycling into their everyday lives. The product range combines technical materials with an urban design.
The visual identity of the collection is based on three main colours. Teal Blue develops the well-known Bianchi-Celeste further, while Deep Burgundy picks up on the brand's historical roots. Cream and off-white serve as neutral accents. This colour scheme runs through all the products in the line.
The rain jacket features a colour gradient with a degradé finish, a full-length front zip and an adjustable hood with integrated peak. The overshirt uses a matt, durable material in a tone-on-tone look with a logo.
The hoodie in a relaxed fit is made from 100 per cent cotton and features an urban logo on the front, which also secures the cords. The model is available in ivory, deep burgundy and teal blue. The 100 per cent cotton crewneck jumper features the historic Adler logo from 1960 on the back, while the front has a minimalist design.
The polo shirt in deep teal combines a contrasting collar with the Bianchi logo on the chest. The T-shirt range comprises five different models made from 100 per cent cotton with different designs on the front and back. The shirts are available in deep burgundy, teal blue, black and white. All garments are available in men's and women's cuts from size S to XXL.
In addition to the clothing, the collection also includes various accessories. These include ceramic mugs, a cotton baseball cap, a pen set and a roll-top rucksack. Other products include rubber and metal key rings, a sticker set and an umbrella. The accessories pick up on the colour scheme and design of the clothing line.

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